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Armed with skillful communication. And grace, too.
The nation watched in awe last Saturday night as legendary front man Gord Downie performed for the final time with his long-standing and iconic band, The Tragically Hip. I was among the 11.7 million...
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The Purple Revolution: Lessons from Mayor Nenshi
“Our media relations strategy frankly became a social media strategy.” – Stephen Carter, Nenshi Campaign Strategist In 2004, Naheed Nenshi ran for a seat on Calgary’s city council and lost. Six years...
View ArticleWhat’s character limit got to do with it?
Long before our writing needed to be condensed into 140 characters, communicators were taught the very important three C’s of writing: clear, concise and creative. It’s what, in my opinion, separated...
View ArticleTalkin’ ‘bout my generation: Not all millennials are created equal
Promos are well underway by television networks for their new fall line-ups with many shows already starting. As a PR professional, I’m always intrigued to see what programs are slated that could...
View ArticleGetting the C right in the C-suite: Why it’s always personal
Before a National Post reporter asked his first question in an interview I hosted with a D.C.-based leader of a global company some time ago, my client launched right into it: “Let me tell you why this...
View ArticleDigital Ethnography: How does it stack up?
A few weeks ago the very engaging Dr. Tandy Thomas, assistant professor, Smith School of Business, came to talk to our team about the power of small data. Dr. Thomas specializes in the intersection...
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Marketers: Ask before you hit the “play” button
Music adds value. When retailers or restaurants play music that suits their environment and appeals to their target, customers respond by browsing, lingering, snacking, and drinking for a longer period...
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Hollywood, Interrupted: A PR Breakdown of Brangelina
By Candace Beres and Valerie Burnatowski September 20th, 2016: While it may have been just another Tuesday, the cool fall breeze in the air was not only a result of the changing winds of the season....
View ArticleThe curious case of Samsung’s Galaxy Note 7
By now, everyone is aware: Samsung is in crisis mode. The $194 billion corporation is going through its worst nightmare, as the South Korean giant’s flagship device burst into flames. A direction the...
View ArticleHappy Birthday, Marketing!
It was my birthday on Tuesday. In addition to the physical signs of getting older — including the invasion of stray greys and a newfound ability to fall asleep before 9 p.m. on Friday nights —...
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